Developer-first Application Monitoring: Our Continued Partnership with Sentry

by Hilarie Koplow-McAdamsMay 04, 2022

Software has eaten the world—and it’s still hungry. There are more than 4.5B global internet users and the average adult user spends more than six hours a day on the internet. Digital experiences have become ubiquitous and central to our lives. And yet, they often aren’t great: a large share of internet pages take longer than four seconds to load; commercial software contains anywhere between 5–20 bugs for every 1,000 lines of code. The vast quantity of use combined with the inadequate experience quality are why tools that help builders understand the performance of their applications, monitor real user experiences and quickly debug and solve problems before they impact their end-users are as relevant as ever. This is why we’re thrilled to continue our partnership with Sentry as part of their recent Series E financing.

Ten to twenty years ago, software was developed by few, well-resourced organizations in a rigid and centralized fashion. Each company had to manage their own systems and infrastructure within data centers run by large IT organizations. Simply ensuring that servers were running and routers were communicating was a daunting task in and of itself. Many great companies emerged in infrastructure and network monitoring to help them in this process.

Today, the world is very different, and shifting left. It is estimated that there are ~27M developers, growing rapidly at >20% YoY. The cloud has taken the world by storm. AWS is growing 40% YoY at a $71B run rate, with Azure and GCP following and dev-first cloud providers such as Cloudflare rapidly emerging. Technology-first companies are already overtaking the S&P and Fortune lists and there were more than 550 new unicorns in 2021 alone. The majority of these companies were born in a digital and cloud-native world, with application developer teams central to their organizations and empowered to own and create the best end-to-end experiences for the users of their software.

When we first teamed up with Sentry in 2016 to lead their Series A round, the company was already a crucial tool in the developer movement, solving the most critical need first: tracking errors and providing developers with the context they need to quickly debug and resolve errors in their applications. Runtime errors often consume inordinate amounts of development time and detract from the primary goal of creating and adding features to enhance user experience.

Sentry logo

Today, Sentry is essential for 85,000 organizations, enabling them to ship better software faster by providing a holistic understanding of their applications. Sentry has empowered more than 3.5M developers to connect the dots between their frontend and backend code, between errors and performance monitoring, and across native, mobile and web-based platforms. This unique combination is driving explosive and unprecedented organic growth for Sentry. The 2021 Okta Businesses @ Work report named Sentry the fastest growing developer tool of the year. The team has more than doubled in the past two years to nearly 250 employees and will continue to grow at a similar pace this year.

Sentry’s leadership team has skillfully navigated through the company’s remarkable hypergrowth, all while maintaining a keen focus on developer needs. We’re honored to have closely witnessed Sentry’s progress thus far and look forward to continuing our support throughout this next chapter.

The information provided in this blog post is for educational and informational purposes only and is not intended to be investment advice, or recommendation, or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by NEA or any other NEA entity. New Enterprise Associates (NEA) is a registered investment adviser with the Securities and Exchange Commission (SEC). However, nothing in this post should be interpreted to suggest that the SEC has endorsed or approved the contents of this post. NEA has no obligation to update, modify, or amend the contents of this post nor to notify readers in the event that any information, opinion, forecast or estimate changes or subsequently becomes inaccurate or outdated. In addition, certain information contained herein has been obtained from third-party sources and has not been independently verified by NEA. The companies featured in this post are for illustrative purposes only, have been selected in order to provide an example of the types of investments made by NEA that fit the theme of this post and are not representative of all NEA portfolio companies. The company founders or executives or any other individuals featured or quoted in this post are not compensated, directly or indirectly, by NEA but may be founders or executives of portfolio companies NEA has invested in through funds managed by NEA and its affiliates. Any statements made by founders, investors, portfolio companies, or others in the post or on other third-party websites referencing this post are their own, and are not intended to be an endorsement of the investment advisory services offered by NEA.
NEA makes no assurance that investment results obtained historically can be obtained in the future, or that any investments managed by NEA will be profitable. To the extent the content in this post discusses hypotheticals, projections, or forecasts to illustrate a view, such views may not have been verified or adopted by NEA, nor has NEA tested the validity of the assumptions that underlie such opinions. Readers of the information contained herein should consult their own legal, tax, and financial advisers because the contents are not intended by NEA to be used as part of the investment decision making process related to any investment managed by NEA.