Blog

  • Powering Real-Time Insights for Growth with Attest

    For a long time now, I’ve been drawn to the consumer insights and market research space—both as a consumer and investor. In fact, through the course of studying promising consumer companies over the past few years, I’ve spent no small amount of time designing and deploying surveys on consumer behavior, including fumbling through various non-intuitive survey creation workflows online, struggling to find the right target audience and then ultimately abandoning the exercise altogether upon…

  • Investing in Marketplaces at NEA

    After a nine-year hiatus from venture, during which I was building the product team at Airbnb, I am thrilled to be back, investing in consumer technology as a partner at NEA. The opportunities today are far greater than they were in 2009, in the doldrums of the financial crisis. It feels like a step function change in the level of activity that is occurring in the startup ecosystem. Entrepreneurship has been democratized. Technology has seeped into the lives of everyone around the world,…

    • May 15, 2018

    Choosy: Ushering in a New Era of Fashion and Commerce

    Back in the early 2000s, I remember tearing through the pages of Teen Vogue to check out the latest in celebrity fashion. While I knew how to get my hands on those Juicy Couture tracksuits, not everything was that easy. That dress that Marissa wore to prom on The O.C.? I needed that. But where could I find it? Could I even afford it? Back then, we were accustomed to four fashion seasons per year, all of which required six months of lead time and offered little flexibility. Zara, of course,…

    • March 20, 2018

    CoEdition: Pioneering the Fashion Revolution for Women Sizes 10+

    At NEA, we’ve seen the power of marketplaces that transform industries where supply and demand have historically been mismatched. The plus-size women’s clothing market represents one of the greatest underserved segments in fashion and ecommerce today. I first became interested in who was solving the challenges in this market when I learned this: 67% of American women are plus-size, but only 18% of all apparel purchases are plus-size. That means two out of every three American women don’t have…

    • July 11, 2017

    Brandless: Disrupting Everything in Consumer Packaged Goods

    “Make it simple, but significant.” – Don Draper, Mad Men, 2010 I am excited to announce our recent investment in Brandless, a bold new consumer packaged goods (CPG) company that officially launched today. Brandless’ mission is simple but significant: offer health-conscious products at a disruptively low price point that can’t easily be replicated by established CPG conglomerates. Over the past several decades, consumers have grown to believe that high quality, responsibly-sourced products…