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International Women's Day 2022

by Ashley Mitchell


We had so much fun putting together the first ever NEA Gift Guide for the 2021 holiday season, that we wanted to do it again—but this time with a specific focus: women!

International Women's Day is March 8th, and the 2022 theme is #BreakTheBias, with the goal of raising awareness and ridding the world of the biases, stereotypes, and discrimination that prohibit gender equality. In this vein, we've tapped into our female-founded and women-led portfolio companies to extract some of our favorite consumer products that represent the notion of breaking bias and celebrating the creativity, talent, and achievement of women and non-binary founders and leaders. From the Little Feminist and feMINIst collections at Maisonette, to the Women of DC Comics toppers from Pair, or the Not Princess Purple tee from re—inc (whose very vision is to 'boldly reimnagine gender equity!'), we think supporting these businesses is a great way to #BreakTheBias and treat yourself (or an amazing woman in your life) to some awesome products.

Featured Companies:

Camp: A family experience company designer to inspire and engage families with toys and kid-friendly experiences.

CoEdition: Online retailer dedicated to serving savvy, stylish plus size women.

Ghia: Non-alcoholic apéritif company inspired by the Mediterranean.

Goop: Modern wellness and lifestyle brand providing cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home

Harper Wilde: Fairly priced, everyday bras without the hassel.

Maisonette: Online destination for the best brands and independent boutiques for kids and baby clothing, furniture, decor, and toys.

Mejuri: The new luxury of online jewelry stores; buy fine jewelry for every day minus the traditional markups with limited-edition drops.

Moda Operandi: A leading platform for fashion discovery, allowing consumers to shop the latest luxury runway styles from right at home.

Pair: Continually customizable glasses and sunglasses.

re—inc: Premium and ethically made apparel company dedicated to creating an equitable and creative world.

Ritual: Vitamin retailer committed to creating the purest, most effective formulations for
everyday health, and sharing every ingredient, source & scientist
behind our products.

Tamara Mellon: Redefining luxury with the finest boots, pumps, sandals, and flats. Time-honored luxury shoes at direct-to-women prices

The Yes: The first shopping app that learns what you like and gets smarter as you shop.

THE WELL: A complete wellness ecosystem drawing from both Eastern and Western medicine, that brings together doctors and healers to collaborate and create best-in-class spaces, products and content that help you feel the best you can.

ThirdLove: Bras and underwear for every body, with 80+ sizes, thoughtfully designed for comfort and support.

Willow: The only in-bra wearable breast pump with 2 convenient ways to collect and store your milk.

Yumi: Freshly made, organic, baby-led weaning meals formulated for brain growth and tailed to your baby's milestones.

The information provided in this blog post is for educational and informational purposes only and is not intended to be investment advice, or recommendation, or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by NEA or any other NEA entity. New Enterprise Associates (NEA) is a registered investment adviser with the Securities and Exchange Commission (SEC). However, nothing in this post should be interpreted to suggest that the SEC has endorsed or approved the contents of this post. NEA has no obligation to update, modify, or amend the contents of this post nor to notify readers in the event that any information, opinion, forecast or estimate changes or subsequently becomes inaccurate or outdated. In addition, certain information contained herein has been obtained from third-party sources and has not been independently verified by NEA. The companies featured in this post are for illustrative purposes only, have been selected in order to provide an example of the types of investments made by NEA that fit the theme of this post and are not representative of all NEA portfolio companies. The company founders or executives or any other individuals featured or quoted in this post are not compensated, directly or indirectly, by NEA but may be founders or executives of portfolio companies NEA has invested in through funds managed by NEA and its affiliates. Any statements made by founders, investors, portfolio companies, or others in the post or on other third-party websites referencing this post are their own, and are not intended to be an endorsement of the investment advisory services offered by NEA.
NEA makes no assurance that investment results obtained historically can be obtained in the future, or that any investments managed by NEA will be profitable. To the extent the content in this post discusses hypotheticals, projections, or forecasts to illustrate a view, such views may not have been verified or adopted by NEA, nor has NEA tested the validity of the assumptions that underlie such opinions. Readers of the information contained herein should consult their own legal, tax, and financial advisers because the contents are not intended by NEA to be used as part of the investment decision making process related to any investment managed by NEA.

About the authors

Ashley Mitchell