Dayna joined NEA in 2012 and focuses on investments in business-to-business companies including SaaS (software-as-a-service), digital media, financial technology and business services. She also invests in consumer internet companies particularly at the seed stage with NEA’s seed investment program. She is a Director of APX Labs, newBrandAnalytics, OnShape Technolgies, and SocialRadar. Dayna founded the NEA Studio in 2013 where entrepreneurs with non traditional backgrounds, such as design, work in residence with NEA. She actively advises startups pre-funding and has served as an entrepreneur-in-residence at Harvard Business School.

Prior to joining NEA, Dayna was an investor at North Bridge Venture Partners in Boston where she focused on seed and early stage digital media, consumer internet, and SaaS investments. She was involved with companies including Camiant (acquired by Tekelec), Tapjoy, and Viximo (acquired by Tapjoy), where she was interim CEO in 2009.

Before her investment career, Dayna spent many years as a product designer. She got the bug for entrepreneurship in college where she worked with a professor to commercialize an eye gaze tracking technology and form Eye Response Technologies (FKA Erica, Inc). After a couple of years spent consulting at Cap Gemini Ernst and Young, Dayna joined Blackbaud [NASDAQ: BLKB], the leading global provider of software to nonprofit organizations. From 2001-2004, she led the design of several accounting products while the company grew to over $130 million in revenue and completed a successful public offering.

Dayna has a BS from the University of Virginia in Systems Engineering and an MBA from Harvard Business School.

Interests

Experience

  • UVa
    1995–1999 University of Virginia
  • Design
    2000–2005 Product Design Career
  • Harvard
    2004–2006 Harvard Business School
  • Venture
    2006–Current Venture Career
  • January 1, 1998

    First startup

  • July 22, 2004

    Blackbaud goes public

  • November 1, 2012

    Joined NEA