Dayna joined NEA in 2012 and focuses on investments in business-to-business companies including SaaS (software-as-a-service), digital media, financial technology and business services. She also invests in consumer internet companies particularly at the seed stage with NEA’s seed investment program. She is a Director of APX Labs, newBrandAnalytics, OnShape Technolgies, and SocialRadar. Dayna founded the NEA Studio in 2013 where entrepreneurs with non traditional backgrounds, such as design, work in residence with NEA. She actively advises startups pre-funding and has served as an entrepreneur-in-residence at Harvard Business School.
Prior to joining NEA, Dayna was an investor at North Bridge Venture Partners in Boston where she focused on seed and early stage digital media, consumer internet, and SaaS investments. She was involved with companies including Camiant (acquired by Tekelec), Tapjoy, and Viximo (acquired by Tapjoy), where she was interim CEO in 2009.
Before her investment career, Dayna spent many years as a product designer. She got the bug for entrepreneurship in college where she worked with a professor to commercialize an eye gaze tracking technology and form Eye Response Technologies (FKA Erica, Inc). After a couple of years spent consulting at Cap Gemini Ernst and Young, Dayna joined Blackbaud [NASDAQ: BLKB], the leading global provider of software to nonprofit organizations. From 2001-2004, she led the design of several accounting products while the company grew to over $130 million in revenue and completed a successful public offering.
Dayna has a BS from the University of Virginia in Systems Engineering and an MBA from Harvard Business School.
- Dayna Grayson to serve as Council Member of Fourth Annual Women’s eCommerce Network
- Dayna Grayson featured at the Virginia Higher Education Research Summit
- Dayna Grayson featured at Boston Venture Capital and Angel Investor Roundtable
- Dayna Grayson to Judge “Pitch-off” at TechCrunch’s Washington, DC Meet-up
- Dayna Grayson to serve as Panelist for the Mid-Atlantic Venture Association’s (MAVA) TechBUZZ Event
- Dayna Grayson Featured at the 2013 Mid-Atlantic Women’s Private Equity Conference
- March 14, 2013
- April 22, 2013
- July 12, 2013
- July 29, 2013
- August 22, 2013
- June 12, 2014
- July 13, 2014
- August 27
- April 10
- June 19