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Building Design into a Start-Up’s DNA

Falk Marques Group: Interviews With Women in Private Equity

Before entering Venture Capital, Dana Grayson was a product designer for a number of breakthrough technologies. Now as Tech Partner at venture firm NEA, she encourages her entrepreneurs to build product design into their companies' DNA. Dayna understands that design accelerates both consumer and enterprise adoption of new products, and she has found that the most inspiring entrepreneurs come from a design background.

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Design