Why Consumer

At one time, products aimed at consumers were considered “toys” within the IT industry. But that world is changing, and today there is big business in “toys." Lower customer acquisition and technology costs have empowered the entrepreneur and shifted innovation down from the enterprise level to the consumer level. In today's environment, consumers are the early adopters, and the viral dissemination of their ideas—through broadband and mobile networks—generates an innovative consumer market that is more collaborative and participative than ever before.

Why NEA

Over the years, some great entrepreneurs have chosen NEA as their partner for building strong consumer brands around revolutionary technologies. CareerBuilder.com, Tivo, Advertising.com, and gluMobile are just a few examples. As today's consumers capture more attention, these historical successes are paying big dividends through relationships. NEA's robust consumer franchise contains an established network of entrepreneurs and venture partners across all levels of the consumer hierarchy. With a dedicated consumer technology team and three incubation spaces in Silicon Valley, CA, Chevy Chase, MD, and Beijing, China, our history of supporting “best in breed” consumer technologies has equipped NEA to do even more today. So whether the opportunity is in mobile, internet, social, or some other media entertainment, NEA has the broad experience, relationships, and expertise to lead today's consumer technology entrepreneurs into the global enterprises of tomorrow.

Featured Portfolio Companies

loopt, Inc.
Social mapping service using GPS and other location technology to provide automatic mapping updates via your mobile handset.
www.loopt.com

TiVo Inc.
Develops advanced set-top boxes for digital television.
www.tivo.com

 

CareerBuilder, Inc.
Next generation human resource recruiting solutions including human resource workflow software and a career search website.